![]() He shares these strategies for driving creativity forward in The Ten Faces of Innovation.Īmong these approaches are the "Anthropologist," the person who goes into the field to see how customers use and respond to products, to come up with new innovations the "Cross-Pollinator," who mixes and matches ideas, widely disparate people, and technologies to create new ideas that can drive growth and the "Hurdler," who instantly looks for ways to overcome the limits and challenges to any situation.įilled with engaging stories of how companies such as Kraft, Samsung, and Procter & Gamble have incorporated IDEO’s thinking to transform the customer experience, The Ten Faces of Innovation is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal. Over the years, Tom Kelley has observed the roles that people can play in an organization to foster innovation and new ideas, while offering an effective counter to naysayers. Nothing is more potent in stifling innovation. ![]() It allows individuals to step outside themselves to raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. The role of the devil’s advocate is nearly universal in business today.
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